The Milford KiwiSaver Kickstart “Invested Breakfast” series created a casual and informative way to engage with an 18 – 30-year-old audience who were interested in what their financial futures could look like if they worked with real experts.

With events around the country – donned with great espresso, muesli cups, and croissants – the creative needed to have a strong ‘event vibe’ that both aligned with our new audience but didn’t steer too far from the brand we had worked so hard to create.

Aligned with a media strategy based around the café’s and environment, the creative clearly resonated with the audience, with high attendance at events around the country. And the conversion trail still exists as we move into the events third year.