In a time of too many fad diets, too many quick meals, and too many phones at the dinner table, we have too many distractions from making sure we all live a balanced and fulfilling life. Life is busy, and sometimes it's hard to find a balance.

Herba wanted to bring back a balance of goodness, taste, conversations and pure eating pleasure. A classic, down to earth approach to quality food, made with love, a smile and enjoyment in mind.

The tone of voice and implementation needed to break the mould, be flexible for use, and make a statement about what the brand was all about. This led to a straight up, wholesome tone meshed with a smidge of fun. Just like their food.