Invest like an expert.
With a growing trend of DIY investing amongst millennials, Milford saw a gap to position themselves to this new audience, whilst continuing to demonstrate their market leadership position.
- Services
- Creative Strategy
- Advertising Strategy
- Content Development
- Art Direction
- Digital Advertising
We knew this particular audience was unique, with the shared mindset of looking for instant gratification, recognition, ease, flexibility, authenticity and advancement. Milford's offering fitted perfect to solve these needs.
We needed to develop creative that sat within the Milford brand positioning, but had a distinctly more relatable feel for the under 40 target market using language, imagery and tactics to reach them, get them to notice us and finally convince them that Milford was the best option to help them achieve their goals.
- Services
- Creative Strategy
- Advertising Strategy
- Content Development
- Art Direction
- Digital Advertising
“Serious investing made seriously easy” demonstrated that Milford's investment team makes expert investment decisions on your behalf, so you know your money is invested in the best places with very little of your own effort. As a low barrier to entry for this audience, clients could get started with just $1,000.
We reached our audience through bold creative with a youthful tone, using customers to help tell our story, aligned with a media strategy that was innovative but overlapped with the more traditional media approach to ensure strong reach.
