Eye catching premium packaging
From the pristine waters of Tasmania to your plate, Wild Legend's wild-caught scallops are carefully harvested and handled to preserve their succulent texture and delicate flavour. Sustainably caught and processed in Stanley Bay, these free-range scallops are packed with health benefits like antioxidants, iron, zinc, and vitamin B12.
- Services
- Creative Strategy
- Advertising Strategy
- Art Direction
- Website
- Copywriting
Wild Legend wanted to reposition their range of scallop products in the retail market with new packaging that would reflect their premium status and enhance their on-shelf presence. The challenge was to design packaging that felt integrated with the Wild Legend brand while also establishing a unique identity for the scallops.
We rolled up our sleeves and came up with two standout packaging designs. The first is a half-shell pack featuring four half shells in a die-cut box, dressed up with gold foil details for that extra touch of luxury. We wove a shell pattern into the design to give it a natural and sophisticated look.
The second is a freezer bag design featuring a clear panel in the shape of a shell, allowing customers to see the product inside - something that was super important to Wild Legend. This design emphasises transparency and trust, showcasing the scallops' premium quality right off the bat.
- Services
- Creative Strategy
- Advertising Strategy
- Art Direction
- Website
- Copywriting
We chose an elegant and modern typeface to reflect the premium nature of the product. We also created a set of icons that showcased key features of the scallops.
The copy was crafted to reflect the premium, natural, and wholesome qualities of Wild Legend Scallops. The tone is straightforward yet evocative, highlighting the pristine origins, meticulous handling, and health benefits of the product.
Our fresh packaging for Wild Legend's Frozen Wild Caught Scallops has turned heads in the market. The new design not only fits perfectly with the Wild Legend brand but also stands out on the retail shelf, capturing the essence of premium, sustainable, and delicious seafood from Tasmania.